Anastasia Kvasyuk
Anastasia Kvasyuk is a Global Business Development Manager with extensive experience in marketplace strategy, business expansion, and commercial growth. She works with manufacturers and partners across more than 25 countries, specialising in driving multi-market revenue and building high-value partnerships with both B2B and B2C clients.
Based across a truly global remit, Anastasia and her network deliver expertise across marketplace strategy, partner onboarding, revenue growth, and international market entry. Her background overseeing the onboarding of hundreds of eBay sellers across the EMEA region gives clients a grounded, practical perspective on scaling e-commerce across borders.
Speak to Anastasia about expanding your business into new markets, building high-value partnerships, and scaling e-commerce growth across multiple regions.
Anastasia’s Top Tips for Global Market Expansion
Drawing on ten years of working with businesses across more than 25 countries, Anastasia shares three principles that consistently separate successful market entries from costly missteps:
1. Localise your value proposition, not just your language.
“A product that sells well in one market will not automatically resonate in another. Before entering a new region, invest time in understanding what customers there actually value, like price sensitivity, brand trust, delivery expectations and adapt your offer accordingly.”
Translation is the easy part. The real work is understanding what motivates buyers in each market and positioning your product or service to meet those expectations precisely.
2. Build the partnership before you need it.
“The strongest commercial relationships are built in advance of urgency. By the time you need a partner to move quickly, it’s too late to start building trust.”
Sustainable international growth depends on a network of reliable local partners. Investing in those relationships during quieter periods creates the resilience needed to act decisively when opportunities or challenges arise.
3. Treat compliance as a competitive advantage, not a barrier.
“Businesses that understand the regulatory and tax landscape of a new market move faster and with greater confidence than those who treat compliance as an afterthought.”
In cross-border commerce, the businesses that scale sustainably are those that get ahead of complexity rather than reacting to it. Understanding duties, platform requirements and local trading rules from the outset protects margins and builds credibility with partners.
Contact our friendly team today to grow your business.
